Thank you for your interest in supporting the Institute of Mexican Culture. We welcome you to explore sponsorship opportunities with us and join in our efforts to continue these annual events by providing a venue for a community based celebration. With your support we can make sure this important cultural tradition continues. For a list of corporate opportunities contact:



The Día de Los Muertos celebration is the premier Day of the Dead event in Atlanta, GA, attracting 10,000+ event-goers to the historic heart of our city. This event is free to the public and provides an opportunity for families to learn about the history, culture, and heritage of the region and take part in traditional activities. The authenticity of this celebration is held as a top priority in planning all aspects of the event and the result is a truly fantastic Atlanta tradition. 

The Atlanta History Center in collaboration with the Consulate General of Mexico in Atlanta will host our 16th Annual Day of the Dead celebration on October 30th. Día de Los Muertos is considered to be the most important holiday of the year by many in Mexico and other Latin American countries. The unity between life and death is celebrated when families come together and offer hospitality to the spirits of their loved ones. This event is designed to celebrate the history, culture, and heritage of the Atlanta region and to pay homage to this very important and festive tradition. The Atlanta History Center a diverse and historic legacy makes it the best site in Atlanta to hold this celebration transforming it into a traditional marketplace, providing goods, entertainment, and regional foods. There will be entertainment and activities for participants of all ages to enjoy.

General Admission: Free

Parking: Parking Lot with a Fee 
Dia de Los Muertos attire strongly encouraged – Come dressed in your finest Catrina/Catrin apparel for the contest

Location Address: 
Atlanta History Center
1300 West Paces Ferry Rd NW
Atlanta, GA 30305

Highlights of the Event

  • Altar Exhibitions - Individuals and groups are invited to participate in this contest were they will be displaying their own altars and the opportunity to win a grand prize of $500 dollars.
  • Please email for an application.

  • Catrin/Catrin Costume Contest - Contestants will show off their costumes during the festival where they will be juried for a grand prize of $300 dollars in the adult category and $100 in the kids category. 
  • Please email for an application.

  • Fun Workshop Activities -Families can enjoy creating their own Día de los Muertos mementos to take with them at one of the many free or (marginal) fee workshops. Kids can decorate their own colorful sugar skulls, hats and masks, as well as learn how to make papel picado and other
    traditional crafts.

  • Traditional Food and Artisan Vendors- Enjoy fine Mexican cuisine and a wide spectrum of Day of the Dead arts and crafts available for purchase.
  • Food and craft vendors please email for an application.
  • Sponsorships, partnerships or donations email 

  • Live Entertainment - Folk, mariachis, and other live performances will be staged around the Atlanta History Center in several locations during the entire event. 

  • Museum Exhibitions -  We invite you to explore Georgia’s past through award-winning exhibitions; two historic houses including 1928 Swan House and 1860s Smith Family Farm; Centennial Olympic Games Museum; the Goizueta Gardens, featuring 22 acres of historic gardens and trails; and the Kenan Research Center free of cost while you are at the festival

We welcome you to explore sponsorship opportunities with us.


SUNDAY, ​October 27th, 12-5PM, ATlanta History Center